April 8, 2025
321: A Candid Chat with L.A.B Golf's Sam Hahn
What happens when an Instagram critique leads to an unexpected friendship? In this captivating episode, we're joined by Sam Hahn, the innovative mind behind L.A.B. Golf, after a viral social media post sparked a genuine connection rather than conflict.
Sam takes us through his remarkable journey from bar musician to golf equipment revolutionary, detailing how a chance encounter with a peculiar putter transformed his putting and ultimately his life. The conversation reveals fascinating insights about the golf equipment industry that few insiders are willing to share, including how Adam Scott missing a crucial putt at the Masters actually saved L.A.B. Golf from growing too quickly and potentially collapsing under overwhelming demand.
The Revealer, L.A.B. Golf's famous demonstration device, takes center stage as Sam explains its surprising origins. Far from being a marketing gimmick, it was actually the experimental prototype that led to the development of their balanced putter technology. This revelation challenges common misconceptions about Lab's approach and highlights their commitment to solving fundamental problems in putter design.
We dive deep into manufacturing challenges, tour player adoption, and the future of putter innovation. Sam shares candid stories about fitting pros like Phil Mickelson, the complex realities of scaling an American-made golf company, and how social media both helps and hurts small equipment manufacturers. His refreshing honesty about business struggles, customer feedback, and the occasional online criticism demonstrates why L.A.B. has built such a passionate following.
Whether you're a putting enthusiast, equipment junkie, or simply appreciate authentic conversations about golf innovation, this episode offers remarkable insights into how challenging conventional wisdom can lead to breakthrough technologies. Subscribe now to hear this compelling discussion about the intersection of golf technology, social media, and entrepreneurship.
We hope you enjoy this week's episode, and if you do, please consider leaving us a review on either Spotify or iTunes. Thank You!
00:00 - Introduction and Meeting Sam Hahn
08:33 - Sam's Background and Lab Golf Origins
17:32 - The Adam Scott Masters Story
28:50 - Understanding Revealer Technology
42:34 - Manufacturing Challenges and Tour Success
58:40 - Materials and Future Innovations
01:13:31 - Personal Connections and Favorite Brands
01:26:14 - Masters Players and Final Thoughts
WEBVTT
00:00:21.736 --> 00:00:23.737
What is up everybody?
00:00:23.737 --> 00:00:27.672
Welcome to another episode of the Chasing Daylight Podcast.
00:00:27.672 --> 00:00:34.570
Typically this time of the year we do a Masters episode and talk all about the Masters and everything that's involved with that.
00:00:34.570 --> 00:00:36.686
Who knows, we may get into some of that.
00:00:36.686 --> 00:00:39.280
We have the azaleas going on in the background.
00:00:39.280 --> 00:00:43.430
For those of you watching on YouTube, thank you so much for tuning in there.
00:00:43.430 --> 00:00:44.137
Already got a lot of people hopping on.
00:00:44.137 --> 00:00:44.310
That's great.
00:00:44.310 --> 00:00:44.554
We are live on Instagram.
00:00:44.554 --> 00:00:44.719
We are live on YouTube.
00:00:44.719 --> 00:00:45.034
Thank you so much for tuning in there.
00:00:45.034 --> 00:00:45.450
Already got a lot of people hopping on.
00:00:45.450 --> 00:00:45.603
That's great.
00:00:45.603 --> 00:00:47.024
We are live on Instagram.
00:00:47.024 --> 00:00:48.067
We are live on YouTube.
00:00:48.067 --> 00:00:49.390
We are live on X.
00:00:49.390 --> 00:00:54.707
I brought X back in the fold this week just to see if we can maybe get some more engagement going on.
00:00:54.707 --> 00:01:03.171
A lot of people were expecting to tune into this one because we have a very special guest with us this evening Mr Sam Hahn from Lab Golf.
00:01:03.171 --> 00:01:05.331
Thank you, sir, so much for joining us this evening.
00:01:05.331 --> 00:01:05.873
Mr sam han from lab golf.
00:01:05.873 --> 00:01:06.819
Thank you, sir, so much for joining us this week.
00:01:06.838 --> 00:01:12.793
Thank you, guys for having me, yeah thank you, sam yeah, so um a little bit of chaos took place.
00:01:14.403 --> 00:01:15.644
Let me put this up here real quick.
00:01:15.644 --> 00:01:22.325
Uh, so the beginner has not been announced yet just so because I'm sure 100 people are going to be asking about that.
00:01:22.325 --> 00:01:29.495
A little bit of controversy took place and I got a message.
00:01:29.555 --> 00:01:30.219
Is that what we're calling it?
00:01:30.219 --> 00:01:31.344
We're calling it controversy.
00:01:31.344 --> 00:01:34.105
Well, what would you call?
00:01:34.105 --> 00:01:35.109
It All right, go on.
00:01:39.480 --> 00:01:45.706
So everybody knows by now, I made a post and it got a lot of views and it's still getting a lot of views.
00:01:45.706 --> 00:01:51.031
And we found out that, uh, the facebook group from lab golf found the video last night.
00:01:51.031 --> 00:01:53.043
So now the facebook side of it is going nuts.
00:01:53.043 --> 00:02:11.108
But, uh, you know, there was a lot of comments, a lot of ridiculousness, a lot of really good stuff, and in the end, sam reached out and said we need to get on the phone and, uh, we had what I I thought, personally, was a fantastic conversation.
00:02:11.108 --> 00:02:13.014
I wasn't expecting it.
00:02:13.014 --> 00:02:18.585
I thought you were trying to get a hold of me, uh, with a cease and desist, and telling me to pull the video down.
00:02:18.585 --> 00:02:21.467
And that's expecting, uh.
00:02:21.467 --> 00:02:22.949
So when?
00:02:23.030 --> 00:02:30.277
when you my name is not chip brewer, so when you uh, early too.
00:02:30.799 --> 00:02:42.742
uh, when you started the conversation and we're like, hey, come on, let's, let's, let's chat and find out what's going on, it was, it was very appealing to me because, one, you didn't have to do that, two, you could have just let it go and been done with it.
00:02:42.742 --> 00:02:52.906
But but I think that conversation found out that we both had a lot more in common than we thought we did and it led to this.
00:02:52.906 --> 00:02:56.713
You know, sam wasn't aware we had a podcast, so I told him about it.
00:02:56.713 --> 00:03:00.280
He said hell, let's get on and let's talk about your company.
00:03:00.280 --> 00:03:13.602
So I know most of the people that are tuning in watching this know who you are, but let's get let's get a little bit of backstory on how you got involved with lab and and got to the point where you are now.
00:03:14.302 --> 00:03:23.627
Yeah, you know, and before I get to that, I just want you know, just regarding what you just said, you know turns out we had a lot more in common than we thought we did.
00:03:24.955 --> 00:03:55.114
it's one of the frustrating things about sort of the the social media golf environment is that, like we all have so much in common you know, we're not even so much in common we have the one thing that matters in common, which is that we fucking love golf, you know, and, yes, yes, you know, and, and um, yeah, I get rubbed the wrong way a lot of times when I see some of the posts and some of the some of the shit people talk about our stuff, but I do my best to try and remember that like in a different world I probably would have been one of those guys talking shit about lap golf.
00:03:55.114 --> 00:03:57.859
You know, so I get it.
00:03:57.859 --> 00:04:00.449
You know I get how, how this happens.
00:04:01.983 --> 00:04:22.447
And I was just really excited that you were down to talk because, you know, I'll tell you just a very quick story when Bill and I first partnered up, the inventor of the technology is a guy named Bill Presley and I'll get to how I met him in a second but you know, total genius and you know, came up with this in a trailer, a in a trailer.
00:04:23.088 --> 00:04:32.829
Um and uh, we partnered up but we had no money and so the only, you know, opportunity that we had to promote our stuff was, you know, in Facebook groups and different golf blogs and stuff like that.
00:04:32.829 --> 00:04:36.997
And there was this one dude that was just relentless about giving us crap.
00:04:36.997 --> 00:04:38.279
His name is Brett Douglas.
00:04:38.279 --> 00:04:49.146
They call him the bird man, um and uh, and it was the same kind of thing as this, and not that you know you'll end up being a lab user, like he did, but I mean he was just relentless and relentless, and relentless.
00:04:49.146 --> 00:04:50.689
Finally, we you know we ended up talking.
00:04:50.689 --> 00:05:00.394
He ended up getting a putter and talked it through and you know, when he online and by big I mean we sold like five putters and like Whoa.
00:05:00.394 --> 00:05:20.187
And we totally understand the merit of not reacting, you know, quite so intensely when people throw some shade and instead just having fun conversations, cause if you have the conversation generally, you end up learning something on both sides.
00:05:20.206 --> 00:05:22.521
So yeah, my backstory.
00:05:22.521 --> 00:05:29.053
I you know, I, I was in the bar music business and actually, as your intro was playing there or the guitar tuning up, absolutely.
00:05:29.053 --> 00:05:29.574
So yeah, my backstory.
00:05:29.574 --> 00:05:32.000
I was in the bar music business and actually, as your intro was playing there, I heard the guitar tuning up.
00:05:32.000 --> 00:05:37.444
I was like that's the sound I've heard a thousand times in different garages.
00:05:37.444 --> 00:05:40.048
But I was a golf nut because I had plenty of time during the day to play golf.
00:05:40.870 --> 00:05:41.391
Pretty good player.
00:05:41.391 --> 00:05:43.735
I wasn't when I was young or anything like that.
00:05:45.240 --> 00:05:46.603
I was a very, very late bloomer.
00:05:46.603 --> 00:05:53.014
I was, I think, when I was 22, when I first started playing out here in Oregon I had a hard time breaking 90.
00:05:53.014 --> 00:05:59.682
And then when I met a couple of guys that were really good players that I liked hanging out with, and that's you know.
00:05:59.682 --> 00:06:04.548
As you guys know, that's how you get good, just playing with good players, and I was a scratch player about two years later.
00:06:04.548 --> 00:06:10.562
And then know that's how you get good, just playing with good players.
00:06:10.562 --> 00:06:11.687
And um, I was a scratch player about two years later and then, you know, just a total freaking equipment nut.
00:06:11.687 --> 00:06:15.213
I just thought equipment was the coolest stuff and I loved, you know, screwing around with everything, particularly with the putters.
00:06:15.213 --> 00:06:17.557
And then, um, fast forward 15 years.
00:06:17.637 --> 00:06:22.665
I met a um, the instructor at emerald valley, which it sounds like a couple of you guys have played.
00:06:22.665 --> 00:06:24.709
Um, uh, uh.
00:06:24.709 --> 00:06:33.322
This guy named bob duncan and he had come across the directed force reno putter in australia on a vacation and um told me I had to try it.
00:06:33.322 --> 00:06:39.062
I, like most of you, you know, blew snot out my nose when I saw it and thought it was absurd looking.
00:06:39.062 --> 00:06:45.415
Um told him no way and uh, just out of respect for him, I was like, okay, dude, I'll give it nine holes.
00:06:45.415 --> 00:07:04.095
And I had a crazy experience with it and bought the putter on the spot, had some struggles with it early and then, once I kind of went through my journey and how to sort of unlock the technology, crazy shit happened.
00:07:04.095 --> 00:07:07.543
I was a one when I started with that putter and then I was like a plus three and a half.
00:07:07.543 --> 00:07:12.925
About six weeks later it was the best golf I ever played my entire life um and then the head
00:07:12.966 --> 00:07:13.567
fell off the putter.
00:07:13.567 --> 00:07:16.360
So when the head fell off, I had to send it back.
00:07:16.360 --> 00:07:26.810
Um, and bill was, you know, great and called me up and, you know, apologized and told me to get it all squared away and we just got to talking and we were um kindred golf spirits.
00:07:26.810 --> 00:07:48.430
So, um, we got to talking and then, wouldn't have been more than a month or two after that, that, um, directed force, which was the name of the company at the time, was about to you know, they just they couldn't get it going and about to close the doors, and so I, uh, um, I partnered up with bill and we rebranded his lab and that was that was the rest is history.
00:07:48.891 --> 00:07:49.411
The rest is.
00:07:49.411 --> 00:07:51.514
The rest is history.
00:07:53.521 --> 00:08:04.992
So one of the one of the parts of the conversation that we had that I thought was really interesting and it was something that I never heard and it really like showcased what you guys have been able to do.
00:08:04.992 --> 00:08:16.711
We were talking about what happened with Carbon Putters, where my golf spy rated them the best putter and they blew up, couldn't meet productions and shut down.
00:08:16.711 --> 00:08:27.370
And you were telling me about what happened with Seymour and then you told me about Adam Scott missing a putt at Augusta the best thing that ever happened to us.
00:08:27.709 --> 00:08:28.310
And the best.
00:08:28.350 --> 00:08:30.293
Thing that ever happened to you and I was like what?
00:08:30.293 --> 00:08:32.096
So tell everybody what that was.
00:08:37.821 --> 00:08:40.953
So Lab was officially rebranded in 2018.
00:08:40.953 --> 00:08:43.546
We got on tour in a pretty remarkable way actually.
00:08:43.546 --> 00:08:45.582
We got another just incredible lucky break on tour.
00:08:45.582 --> 00:08:46.908
In a pretty remarkable way.
00:08:46.908 --> 00:08:49.460
Actually, we got another just incredible lucky break.
00:08:52.600 --> 00:08:53.907
Kiwi, by the name of Tim Wilkinson, picked up the putter a lefty.
00:08:53.907 --> 00:08:55.515
He's a lefty and there happened to be a lefty putter at some random tournament.
00:08:55.515 --> 00:08:59.811
He was playing, I think, in Utah or something like that and you can't get a credential unless you've had some plays.
00:08:59.811 --> 00:09:05.471
And we called up to get a credential and they're like well, you need somebody to invite you or you need to have had plays.
00:09:05.471 --> 00:09:07.066
I'm like, well, we don't have anybody.
00:09:07.066 --> 00:09:08.009
They're like what's the name of the company?
00:09:08.009 --> 00:09:16.591
He's like actually, you've had 10 plays, so got a tour credential, got out on tour and had a little bit of success here and there.
00:09:16.591 --> 00:09:31.005
We had a really cool experience with Vaughn Taylor, but no major players were really taking a look.
00:09:31.005 --> 00:09:40.832
Then Kelly Slater, the surfer, had bought the putter at a pro shop and then Kelly ended up playing with and we got in touch with him and then Kelly ended up getting paired with him with Adam Scott at the AT&T Pebble Beach Pro-Am in 2019.
00:09:41.681 --> 00:09:48.626
And Kelly out-putted everybody, everybody including I think it was pat cantlay and and adam in that group and like dude was just filling it up.
00:09:48.626 --> 00:09:55.134
And so I got a call the next week from adam scott and, um, you know, it's like out of a movie.
00:09:55.134 --> 00:09:59.067
I literally thought somebody was fucking with me and I was like okay who is?
00:09:59.086 --> 00:10:02.033
this really sure yeah and it was.
00:10:02.495 --> 00:10:03.017
And it was adam.
00:10:03.017 --> 00:10:04.043
He told me to meet him in the locker room.
00:10:04.043 --> 00:10:07.105
I met him and um, just awesome, dude.
00:10:07.105 --> 00:10:12.842
I mean he's just twice as awesome as you would imagine from hearing him talking in the press rooms and stuff.
00:10:12.842 --> 00:10:14.287
Just a delightful human being.
00:10:14.326 --> 00:10:17.493
And um, and bit him for a putter.
00:10:17.493 --> 00:10:34.320
He didn't use it that week but uh, put it in play the following week, which was the honda at the time, and um and the players, and then a few other tournaments in the Florida swing and he was putting really well, took it to the Masters and and bear in mind, this was the short one, this is not a, this is not a sweeper, this was a conventional length directed force.
00:10:34.320 --> 00:10:46.895
You know the original og branding iron in red, in red nonetheless, so you could see this thing from two, two fairways over, and uh, and dude was leading the masters through two days in 2019.
00:10:46.895 --> 00:10:53.232
And um, you know, and and look, I knew nothing about the golf business.
00:10:53.232 --> 00:11:06.374
You know, when I got into this, I knew nothing about the equipment industry or anything, and my just stupid idea was panning out exactly as I had foolishly thought like, yeah, we'll just get out on tour Somebody.
00:11:06.374 --> 00:11:07.034
Great, I'll get it.
00:11:07.100 --> 00:11:12.783
They'll make a bunch of putts, one of the big sell a million call and write it write us a big check and you know we'll be on our way.
00:11:12.783 --> 00:11:16.668
And um, and so he's leading the masters and all of a sudden it's happening.
00:11:16.668 --> 00:11:19.610
The phone's ringing off the hook and orders are coming in, and it's all crazy.
00:11:19.610 --> 00:11:24.908
And um, and and we're starting to panic a little bit because we don't have enough putters.
00:11:24.927 --> 00:11:27.273
We don't have enough head covers, we don't have enough grips, we don't have enough anything.
00:11:27.273 --> 00:11:37.650
And then on Saturday he putted pretty poorly, but was still close enough to the leaderboard.
00:11:40.581 --> 00:11:50.105
The cameras were on him and he ended up missing like an 18-inch putt on the 16th hole and the phone stopped ringing and they showed this putt over and over and over and over again.
00:11:50.105 --> 00:12:03.248
I'm like thank god I had to turn off the tv and you know, I'm just like devastated as I look back on it now, like if he'd have gone on to win, we'd have suffered the same fate as many, many companies, you know, scaling a business.
00:12:03.808 --> 00:12:12.403
You just, you just can't imagine how difficult it is, even if you're deliberate about it, even if you have, you know, the right sequencing of growth and all that stuff.
00:12:12.403 --> 00:12:17.620
I mean, I look back on our journey from where we were, you know, certainly then.
00:12:17.620 --> 00:12:26.475
But even even where we were, you know, three years ago, to where we are now, like many, many companies haven't been able to make that.
00:12:26.475 --> 00:12:30.355
That jump into being able to produce thousands of clubs every month and cause it's.
00:12:30.355 --> 00:12:31.240
It's a whole different thing.
00:12:31.240 --> 00:12:40.892
You start a company with a process and a certain you know manufacturing protocol and certain components and you know certain vendors that are helping you get all this stuff.
00:12:41.380 --> 00:12:59.207
But you know, especially at the time we were, you know we, we make everything in america like nobody was prepared to, you know, have our volume triple, then triple again, then quadruple, then quadruple again, and you know, and on and on, and so, we got a lot stop stop that's, that's what's so interesting, right like I don't, I mean I make like my own t-shirts.
00:12:59.368 --> 00:13:02.903
Right like, and it's just like, do I order 50 or 25, you know?
00:13:02.903 --> 00:13:05.572
And it's like I mean it's not gonna hurt me financially, right, and it's just like, do I order 50 or 25?
00:13:05.572 --> 00:13:10.027
, you know, and it's like I mean it's not going to hurt me financially, right, but it's like I don't want to be stuck with them.
00:13:10.681 --> 00:13:11.885
You know you don't want to be stuck with them.
00:13:12.681 --> 00:13:27.995
And if somebody comes up with like a hundred order, like I don't have them for you, you know, and I mean you don't have them, and then you're calling up a vendor and the vendor wants the business, but can't say no, and then they end up screwing you because they over-promised.
00:13:27.995 --> 00:13:33.166
And then you're waiting and I totally get it, totally get it.
00:13:33.166 --> 00:13:34.128
Yeah, it's crazy.
00:13:36.052 --> 00:13:36.981
All right, so we got Joe.
00:13:36.981 --> 00:13:38.226
There's a couple of questions coming in.
00:13:39.282 --> 00:13:49.546
I got them written down, I think we just do Q&A at the end and we just go and then I'm writing everything down when are we going to talk about the fucking bullshit that you pulled on Instagram, on us?
00:13:51.284 --> 00:13:52.208
hey, call him out.
00:13:52.208 --> 00:13:53.063
I love it.
00:13:53.662 --> 00:14:01.528
Fire away, fire away oh, one of my favorite things was.
00:14:01.941 --> 00:14:10.869
People were calling him an angry old man and he's my golf buddy, but, but I call him dad as well, we call him dad because he is older than us.
00:14:11.522 --> 00:14:14.210
Why does your AI caricature look like a baby then?
00:14:17.660 --> 00:14:20.799
Because I have to do it 16 times to get it the way I want it to look like me.
00:14:21.042 --> 00:14:22.432
This is the greatest podcast ever.
00:14:22.432 --> 00:14:25.008
This is the greatest podcast ever, and.
00:14:25.048 --> 00:14:30.308
I want to know what you should probably show the people, what the original caricature of me was like.
00:14:30.308 --> 00:14:35.152
Did you just type in neurotic glasses and that's what you wrote.
00:14:36.202 --> 00:14:37.067
I can find it Hang on.
00:14:37.086 --> 00:14:39.908
A second Big Matt did say, play the video if you didn't see that.
00:14:41.885 --> 00:14:44.126
Let's see, I don't think Sam wants to see that anymore.
00:14:48.980 --> 00:14:51.163
It's like I shared it with all my friends and apparently it's everybody's profile picture for me now.
00:14:51.183 --> 00:15:07.455
No, when matt started going it was like I, I mean, it was just he didn't even plan on it that was the original all strung out oh that's so good.
00:15:07.495 --> 00:15:14.472
Heavens ai man, ai it'll get, you it'll get you not prepared, it'll get you.
00:15:14.472 --> 00:15:18.764
Uh.
00:15:18.764 --> 00:15:19.725
So what were you saying, joe?
00:15:20.366 --> 00:15:29.307
I think, uh, I mean, when matt posted that video, I thought I mean he didn't mean for it to go that way, right, like he didn't think it was going to blow up.
00:15:29.307 --> 00:15:37.192
And that's just Matt, being the nerd golfer that he is, and I was just like wow, that's really like that just happened spontaneously.
00:15:37.192 --> 00:15:39.548
And I told him I thought it was brilliant.
00:15:39.548 --> 00:15:44.312
You know, I was like wow, I wouldn't have never thought about posting that video.
00:15:44.312 --> 00:15:46.667
And yeah, I wouldn't have never thought about posting that video.
00:15:46.667 --> 00:15:48.254
And yeah, it was just crazy that it took off.
00:15:50.725 --> 00:15:54.179
Yeah, it was a big learning experience for us for a couple of reasons.
00:15:54.179 --> 00:16:03.754
Number one I realized that if I comment on something, I'm still used to having 6,000 followers instead of 140,000.
00:16:03.754 --> 00:16:05.063
If I comment on something.
00:16:05.063 --> 00:16:09.908
It ends up in everybody's feed, so yes, it does.
00:16:10.900 --> 00:16:11.383
But, yeah, man.
00:16:11.423 --> 00:16:25.841
I mean, I, I, I think a lot of why lab, you know, came to be is because I do look at social media every night and every single night I ask myself why the hell am I doing this?
00:16:25.841 --> 00:16:28.390
Because it's, you know, it's frustrating.
00:16:28.451 --> 00:16:30.337
And what's the world we live in now?
00:16:30.337 --> 00:16:32.583
Unfortunately, it's the world we live in is the world?
00:16:33.164 --> 00:16:39.586
and and for the longest time, up until really the last kind of two years, it was manageable.
00:16:39.966 --> 00:16:43.640
You know like there was a you know I could have conversations with people.
00:16:43.681 --> 00:16:48.921
I had the time to actually address almost every thread or every comment or you know, whatever it was Now it's.
00:16:48.921 --> 00:16:52.868
You know it's almost impossible to do that, but I tried to the extent possible.
00:16:52.868 --> 00:17:03.924
But for whatever reason that one caught me, you know, at just the right time and you know at night, and you know I fired back and so it was important for me to understand.
00:17:03.924 --> 00:17:08.428
You know A that we ought to be a little bit more careful with what I comment on.
00:17:08.488 --> 00:17:25.422
if I don't want to post a particular amount of attention, but what a lot of the success that we've had is because, I think, more than a lot of other companies out there, we've listened to the consumer and while you know?
00:17:25.502 --> 00:17:48.696
yeah, I thought your video was stupid and a lot of people did, but oversimplified the message a little bit, but what I did see not only was your original sentiment, but any number of people who agreed with you revealer, um, I would not have bought the company um, if the revealer didn't exist.
00:17:48.696 --> 00:17:57.272
Um, because the, the, it's just such an easy explanation.
00:17:57.272 --> 00:18:07.625
If you, the, the general consumer sees numbers or data or whatever and they scroll right past they, they see some dude saying this one's going to change your game and they scroll right past.
00:18:07.625 --> 00:18:22.392
You know, like it's um, it's just such a simple explainer and um, and so uh, and I, I get the fatigue, you know.
00:18:22.392 --> 00:18:30.169
I I understand the frustration, like for people like you guys who I'm sure have seen the revealer videos for seven straight years now.
00:18:30.169 --> 00:18:33.298
Um and um, and I get it.
00:18:33.298 --> 00:18:34.904
I get that it's, it's tedious.
00:18:35.006 --> 00:18:56.606
I understand the sentiment of like well, we don't put with a real, I understand all of it, but at the end of the day, we have a technology that does separate itself from you know, not including the last six months, that was different than anything that you know that anybody had ever done, and we needed a way to explain and it works.
00:18:56.606 --> 00:18:59.382
And there's something, there's an important piece I want people to know about the Revealer.
00:18:59.382 --> 00:19:02.748
The Revealer came first.
00:19:02.748 --> 00:19:09.186
Like a lot of times, the comments are like why do we care about a device that somebody invented just to promote their own product?
00:19:09.359 --> 00:19:13.250
The revealer is what gave birth to Ryan's imbalance, not the other way around.
00:19:13.359 --> 00:19:19.288
When Bill was trying to figure the technology out, he sort of like picked up a putter and noticed that it just flopped.
00:19:19.288 --> 00:19:22.202
And he's like, well, really right, do all putters just flop?
00:19:22.202 --> 00:19:34.048
So he made a, he made a revealer out of a crutch with some fishing wire and started hanging putters in there to figure out what putter sat square, none of them did, and that's what he used to start to develop the technology.
00:19:34.048 --> 00:19:38.929
So it's not as though this was some device, you know, retroactively created to make us look good.
00:19:38.929 --> 00:19:50.317
It was the device that was used to create what is, you know, whether it works for you or not is profound and different technology than anything that had come prior, including other toe-up models that you know.
00:19:50.317 --> 00:19:52.686
Other people say well, this butter was first, or this butter was first.
00:19:52.686 --> 00:19:56.965
Nobody actually did to the full extent what Bill has.
00:19:56.965 --> 00:20:09.275
You know, what Bill invented with this technology, and so, but anyway, your post inspired, you know, we have a large marketing team and we've, you know, some people internally, a bunch of marketing firms that we work with.
00:20:09.960 --> 00:20:11.546
Oh, I bet I'm their fanboys right now.
00:20:11.546 --> 00:20:13.461
Huh, what's that I said?
00:20:13.461 --> 00:20:15.568
I bet I'm number one on their list right now.
00:20:16.400 --> 00:20:20.727
Well, it inspired a lot of conversation about revealer fatigue.
00:20:20.727 --> 00:20:21.268
And how do we?
00:20:21.268 --> 00:20:28.338
You know, like the world knows now, like for the most part, not everybody, but a lot of people have seen it what can we talk about?
00:20:28.338 --> 00:20:29.821
You know differently about the tech.
00:20:29.821 --> 00:20:37.192
How can we, how can we help people understand the purpose of the revealer, what else the revealer is doing other than just marketing our product?
00:20:37.192 --> 00:20:41.221
And so you know, to that extent I thank you guys.
00:20:41.221 --> 00:21:03.786
I mean, and I think everyone on social media that's giving us shit I sort through the, you know the, the vitriol and and try to find the nuggets of you know that help me understand what the consumer is thinking I believe for him yeah, I believe, and that's that's what's fantastic about your brand you are taking the feedback and trying to make it better, and a lot of people don't do that.
00:21:03.806 --> 00:21:04.413
A lot of people don't do that.
00:21:04.413 --> 00:21:05.279
A lot of people don't do that.
00:21:05.279 --> 00:21:08.229
You know TaylorMade is not listening to their customers like you.
00:21:08.229 --> 00:21:27.760
Like you know I'm not going to say the C word, but you know there's a company man on the call, but you know there's there's other brands that are not going to take the feedback as well as you and try and implement it into their brand as as lab, as as well as you're taking it right, you're.
00:21:27.942 --> 00:21:51.340
You take it as we can make it better because of the feedback and that's 100 because we're listening and and and I'm no different than the people that founded all the companies that you're talking about, and I think that there's just simply a different mentality, um, when you're, when you're a founder, versus when you're, you know, three, four generations removed from the, the core values that made the brand what it is.
00:21:51.340 --> 00:21:57.673
I'm now, you know, dealing with um pnls.
00:21:58.836 --> 00:21:59.676
Oh well, I mean that.
00:21:59.717 --> 00:22:04.589
Yeah, I know, but just yeah just the mass the, the mass demand.
00:22:04.589 --> 00:22:08.148
Definitely I understand how, how, how people end up where they do.
00:22:08.148 --> 00:22:12.099
I understand how brands end up frankly resenting their customers.
00:22:12.099 --> 00:22:12.942
I understand.
00:22:13.063 --> 00:22:13.724
Absolutely.
00:22:13.765 --> 00:22:15.611
How brands end up taking the easy way out.
00:22:15.611 --> 00:22:16.482
I see that decision.
00:22:16.482 --> 00:22:17.467
We're not making it.
00:22:17.467 --> 00:22:32.364
We still make the good decision and it's not that hard to make the good decision and to make the decision that is, you know, consumer, um, consumer, positive, but, um, but I get it, you know, and, um, and yeah, I mean we, we, we, we absolutely listen.
00:22:32.364 --> 00:22:39.064
And you know my, my personal sensitivity is, like you know, internally fucking sucks.
00:22:39.064 --> 00:22:49.941
I'm an anxious wreck all the time, but it serves the brand really well because, like I, I hate when people don't like our stuff, I hate when we're misunderstood, I hate when people are, you know, speaking things that aren't true.
00:22:49.941 --> 00:23:05.028
Um, uh, and so, you know, social media has, you know, provided an opportunity for um, me to be a sensitive little bitch and actually, you know, engage with, uh, with a lot of the folks that have the opinions that they do.
00:23:06.643 --> 00:23:07.728
Yeah, you got snarky with me.
00:23:07.728 --> 00:23:11.190
I was like, wow, okay, let's do this.
00:23:11.190 --> 00:23:22.406
It was funny because it took that meme where the guy gets caught looking at the girl and his wife sees him and he just drives off the cliff.
00:23:22.406 --> 00:23:26.067
It took a right turn really fast and I like real quick, whoa.
00:00:21.736 --> 00:00:23.737
00:00:23.737 --> 00:00:27.672
00:00:27.672 --> 00:00:34.570
00:00:34.570 --> 00:00:36.686
00:00:36.686 --> 00:00:39.280
00:00:39.280 --> 00:00:43.430
00:00:43.430 --> 00:00:44.137
00:00:44.137 --> 00:00:44.310
00:00:44.310 --> 00:00:44.554
00:00:44.554 --> 00:00:44.719
00:00:44.719 --> 00:00:45.034
00:00:45.034 --> 00:00:45.450
00:00:45.450 --> 00:00:45.603
00:00:45.603 --> 00:00:47.024
00:00:47.024 --> 00:00:48.067
00:00:48.067 --> 00:00:49.390
00:00:49.390 --> 00:00:54.707
00:00:54.707 --> 00:01:03.171
00:01:03.171 --> 00:01:05.331
00:01:05.331 --> 00:01:05.873
00:01:05.873 --> 00:01:06.819
00:01:06.838 --> 00:01:12.793
00:01:14.403 --> 00:01:15.644
00:01:15.644 --> 00:01:22.325
00:01:22.325 --> 00:01:29.495
00:01:29.555 --> 00:01:30.219
00:01:30.219 --> 00:01:31.344
00:01:31.344 --> 00:01:34.105
00:01:34.105 --> 00:01:35.109
00:01:39.480 --> 00:01:45.706
00:01:45.706 --> 00:01:51.031
00:01:51.031 --> 00:01:53.043
00:01:53.043 --> 00:02:11.108
00:02:11.108 --> 00:02:13.014
00:02:13.014 --> 00:02:18.585
00:02:18.585 --> 00:02:21.467
00:02:21.467 --> 00:02:22.949
00:02:23.030 --> 00:02:30.277
00:02:30.799 --> 00:02:42.742
00:02:42.742 --> 00:02:52.906
00:02:52.906 --> 00:02:56.713
00:02:56.713 --> 00:03:00.280
00:03:00.280 --> 00:03:13.602
00:03:14.302 --> 00:03:23.627
00:03:24.955 --> 00:03:55.114
00:03:55.114 --> 00:03:57.859
00:03:57.859 --> 00:04:00.449
00:04:01.983 --> 00:04:22.447
00:04:23.088 --> 00:04:32.829
00:04:32.829 --> 00:04:36.997
00:04:36.997 --> 00:04:38.279
00:04:38.279 --> 00:04:49.146
00:04:49.146 --> 00:04:50.689
00:04:50.689 --> 00:05:00.394
00:05:00.394 --> 00:05:20.187
00:05:20.206 --> 00:05:22.521
00:05:22.521 --> 00:05:29.053
00:05:29.053 --> 00:05:29.574
00:05:29.574 --> 00:05:32.000
00:05:32.000 --> 00:05:37.444
00:05:37.444 --> 00:05:40.048
00:05:40.870 --> 00:05:41.391
00:05:41.391 --> 00:05:43.735
00:05:45.240 --> 00:05:46.603
00:05:46.603 --> 00:05:53.014
00:05:53.014 --> 00:05:59.682
00:05:59.682 --> 00:06:04.548
00:06:04.548 --> 00:06:10.562
00:06:10.562 --> 00:06:11.687
00:06:11.687 --> 00:06:15.213
00:06:15.213 --> 00:06:17.557
00:06:17.637 --> 00:06:22.665
00:06:22.665 --> 00:06:24.709
00:06:24.709 --> 00:06:33.322
00:06:33.322 --> 00:06:39.062
00:06:39.062 --> 00:06:45.415
00:06:45.415 --> 00:07:04.095
00:07:04.095 --> 00:07:07.543
00:07:07.543 --> 00:07:12.925
00:07:12.966 --> 00:07:13.567
00:07:13.567 --> 00:07:16.360
00:07:16.360 --> 00:07:26.810
00:07:26.810 --> 00:07:48.430
00:07:48.891 --> 00:07:49.411
00:07:49.411 --> 00:07:51.514
00:07:53.521 --> 00:08:04.992
00:08:04.992 --> 00:08:16.711
00:08:16.711 --> 00:08:27.370
00:08:27.709 --> 00:08:28.310
00:08:28.350 --> 00:08:30.293
00:08:30.293 --> 00:08:32.096
00:08:37.821 --> 00:08:40.953
00:08:40.953 --> 00:08:43.546
00:08:43.546 --> 00:08:45.582
00:08:45.582 --> 00:08:46.908
00:08:46.908 --> 00:08:49.460
00:08:52.600 --> 00:08:53.907
00:08:53.907 --> 00:08:55.515
00:08:55.515 --> 00:08:59.811
00:08:59.811 --> 00:09:05.471
00:09:05.471 --> 00:09:07.066
00:09:07.066 --> 00:09:08.009
00:09:08.009 --> 00:09:16.591
00:09:16.591 --> 00:09:31.005
00:09:31.005 --> 00:09:40.832
00:09:41.681 --> 00:09:48.626
00:09:48.626 --> 00:09:55.134
00:09:55.134 --> 00:09:59.067
00:09:59.086 --> 00:10:02.033
00:10:02.495 --> 00:10:03.017
00:10:03.017 --> 00:10:04.043
00:10:04.043 --> 00:10:07.105
00:10:07.105 --> 00:10:12.842
00:10:12.842 --> 00:10:14.287
00:10:14.326 --> 00:10:17.493
00:10:17.493 --> 00:10:34.320
00:10:34.320 --> 00:10:46.895
00:10:46.895 --> 00:10:53.232
00:10:53.232 --> 00:11:06.374
00:11:06.374 --> 00:11:07.034
00:11:07.100 --> 00:11:12.783
00:11:12.783 --> 00:11:16.668
00:11:16.668 --> 00:11:19.610
00:11:19.610 --> 00:11:24.908
00:11:24.927 --> 00:11:27.273
00:11:27.273 --> 00:11:37.650
00:11:40.581 --> 00:11:50.105
00:11:50.105 --> 00:12:03.248
00:12:03.808 --> 00:12:12.403
00:12:12.403 --> 00:12:17.620
00:12:17.620 --> 00:12:26.475
00:12:26.475 --> 00:12:30.355
00:12:30.355 --> 00:12:31.240
00:12:31.240 --> 00:12:40.892
00:12:41.380 --> 00:12:59.207
00:12:59.368 --> 00:13:02.903
00:13:02.903 --> 00:13:05.572
00:13:05.572 --> 00:13:10.027
00:13:10.681 --> 00:13:11.885
00:13:12.681 --> 00:13:27.995
00:13:27.995 --> 00:13:33.166
00:13:33.166 --> 00:13:34.128
00:13:36.052 --> 00:13:36.981
00:13:36.981 --> 00:13:38.226
00:13:39.282 --> 00:13:49.546
00:13:51.284 --> 00:13:52.208
00:13:52.208 --> 00:13:53.063
00:13:53.662 --> 00:14:01.528
00:14:01.941 --> 00:14:10.869
00:14:11.522 --> 00:14:14.210
00:14:17.660 --> 00:14:20.799
00:14:21.042 --> 00:14:22.432
00:14:22.432 --> 00:14:25.008
00:14:25.048 --> 00:14:30.308
00:14:30.308 --> 00:14:35.152
00:14:36.202 --> 00:14:37.067
00:14:37.086 --> 00:14:39.908
00:14:41.885 --> 00:14:44.126
00:14:48.980 --> 00:14:51.163
00:14:51.183 --> 00:15:07.455
00:15:07.495 --> 00:15:14.472
00:15:14.472 --> 00:15:18.764
00:15:18.764 --> 00:15:19.725
00:15:20.366 --> 00:15:29.307
00:15:29.307 --> 00:15:37.192
00:15:37.192 --> 00:15:39.548
00:15:39.548 --> 00:15:44.312
00:15:44.312 --> 00:15:46.667
00:15:46.667 --> 00:15:48.254
00:15:50.725 --> 00:15:54.179
00:15:54.179 --> 00:16:03.754
00:16:03.754 --> 00:16:05.063
00:16:05.063 --> 00:16:09.908
00:16:10.900 --> 00:16:11.383
00:16:11.423 --> 00:16:25.841
00:16:25.841 --> 00:16:28.390
00:16:28.451 --> 00:16:30.337
00:16:30.337 --> 00:16:32.583
00:16:33.164 --> 00:16:39.586
00:16:39.966 --> 00:16:43.640
00:16:43.681 --> 00:16:48.921
00:16:48.921 --> 00:16:52.868
00:16:52.868 --> 00:17:03.924
00:17:03.924 --> 00:17:08.428
00:17:08.488 --> 00:17:25.422
00:17:25.502 --> 00:17:48.696
00:17:48.696 --> 00:17:57.272
00:17:57.272 --> 00:18:07.625
00:18:07.625 --> 00:18:22.392
00:18:22.392 --> 00:18:30.169
00:18:30.169 --> 00:18:33.298
00:18:33.298 --> 00:18:34.904
00:18:35.006 --> 00:18:56.606
00:18:56.606 --> 00:18:59.382
00:18:59.382 --> 00:19:02.748
00:19:02.748 --> 00:19:09.186
00:19:09.359 --> 00:19:13.250
00:19:13.359 --> 00:19:19.288
00:19:19.288 --> 00:19:22.202
00:19:22.202 --> 00:19:34.048
00:19:34.048 --> 00:19:38.929
00:19:38.929 --> 00:19:50.317
00:19:50.317 --> 00:19:52.686
00:19:52.686 --> 00:19:56.965
00:19:56.965 --> 00:20:09.275
00:20:09.960 --> 00:20:11.546
00:20:11.546 --> 00:20:13.461
00:20:13.461 --> 00:20:15.568
00:20:16.400 --> 00:20:20.727
00:20:20.727 --> 00:20:21.268
00:20:21.268 --> 00:20:28.338
00:20:28.338 --> 00:20:29.821
00:20:29.821 --> 00:20:37.192
00:20:37.192 --> 00:20:41.221
00:20:41.221 --> 00:21:03.786
00:21:03.806 --> 00:21:04.413
00:21:04.413 --> 00:21:05.279
00:21:05.279 --> 00:21:08.229
00:21:08.229 --> 00:21:27.760
00:21:27.942 --> 00:21:51.340
00:21:51.340 --> 00:21:57.673
00:21:58.836 --> 00:21:59.676
00:21:59.717 --> 00:22:04.589
00:22:04.589 --> 00:22:08.148
00:22:08.148 --> 00:22:12.099
00:22:12.099 --> 00:22:12.942
00:22:13.063 --> 00:22:13.724
00:22:13.765 --> 00:22:15.611
00:22:15.611 --> 00:22:16.482
00:22:16.482 --> 00:22:17.467
00:22:17.467 --> 00:22:32.364
00:22:32.364 --> 00:22:39.064
00:22:39.064 --> 00:22:49.941
00:22:49.941 --> 00:23:05.028
00:23:06.643 --> 00:23:07.728
00:23:07.728 --> 00:23:11.190
00:23:11.190 --> 00:23:22.406
00:23:22.406 --> 00:23:26.067