316: The Rise of Cool Golf

Transcript

WEBVTT

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what is up?

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Everybody Chasing Daylight Podcast, episode 316.

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Smoothie with cream cheese on your bagel.

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A bean and cheese burrito.

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It's Roberto's day.

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What's up, everybody, welcome.

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Welcome to another episode of the chasing daylight podcast.

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Uh man, what a what a weird weekend we had here in vegas absolutely beautiful skies, beautiful weather, and then the wind decided to come in and fuck it all up.

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So yeah, it was a little wild out there on Sunday.

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Saturday was beautiful.

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Julie and I had some fun fitting some people at Dragon Ridge, rio Seco and the Summit.

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Joe's doing the robot.

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Shappelle show, shappelle, show, chappelle, show he's doing the Chappelle robot.

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How are y'all doing this evening Very?

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well, we're good.

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Yeah we're good, doing good.

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Doing good.

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Oh, oh oh.

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No more ducks, no more ducks.

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So a little bit going on in the golf world, we'll get to some things.

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You know Tiger's not going to make the TGL playoffs and he's not playing in the Arnold Palmer Big signature event this weekend at Bay Hill.

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Tgl was on.

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Tiger again was mishitting irons over the green.

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Yeah, not a good look for him.

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Uh, we got maddie g coming up later with the forecast because we have a vgn event this weekend out at boulder city municipal golf course or boulder city golf course yeah, jake.

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I don't know if you guys saw that little video, jake, because he's tied in with drive box and uh bay club and he he posted a little video where he was like we're gonna play the holes, we're gonna play a couple tgl holes, the the simulator runs a little hot, so I'm gonna try and hold back a little bit.

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So interesting yeah maybe they need to use a softer compression golf ball.

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Maybe they need to use a softer compression golf ball.

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Yeah, they need to recalculate their formulas and get it better get it right get it right no

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uh, let's see we got some comments coming in already.

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Sup mo foes, that was me.

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Yeah, we know, juju.

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Uh, thanks everybody for tuning in and if you're on instagram, thank you so much.

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If you're on youtube, you know you get to see little comments like this when you, when you comment, we'll throw you up on the screen.

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We're also live on x right now.

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Uh, maybe everybody I don't know is.

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Is uh trump still talking?

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it was, he was, uh, he was going on for a while, um, so I don't know if he's still talking or not, but uh, that was kind of a weird thing going on, with him addressing, uh, the nation and nobody on the, uh, left side of the aisle, I think.

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I don't even think they wanted to be there, tell you the truth.

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So it was, it was a little little odd, so, um, so let's see where.

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Where shall we start?

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One of the topics I want to get to tonight and and we can either lead off with this or we get into it later um, some of the other things tonight uh, bryson and brooksie, and we have a new event on the schedule for the VGN that was locked in today, so we'll get to that.

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But the thing that is a hot topic for us and a lot of people that live in towns that have a lot of touristy golf, golf is full, it's full and it's starting.

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You know, we blame covid for a long time and I mean, there's still covid.

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Golf golfers uh, jeremy had an experience with one at revere, uh, that, uh, you know, walked into the, the, the doors at revere with his bag on his shoulder and was knocking shit off shelves, and you know, just ah it's yeah, um, so you know the the, the prices right now are insane.

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Uh, we got uh another quote.

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We're trying to fill an event at the end of september and it's tough because the courses out here are overseeding that time of the year that oversee.

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The courses that oversee are overseeding that's of the year that oversee, the courses that overseed are overseeding.

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That's why we go to coyote springs each year, because they don't oversee.

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So trying to find another facility to host an event in september is kind of difficult.

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But we're trying to pack in as many events during the nice weather as we can to avoid having excessive events when it's crazy hot out.

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Look, there's just too many fucking people playing golf right now.

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There's too many people yeah, that's why we're number 3 000 on uh sand valley's waitlist to play yeah, did that change at all?

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I haven't looked, but I haven't looked in a couple of days it's like we're 3200.

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I mean, wow, it's crazy.

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Yeah, so, um, you know.

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So we re, we reached out and and just for, I mean, I was appalled at the price that came back.

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Um, and you know I'll, I'll be kind enough to not mention the course, cause I don't want anybody bashing.

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I'll say it anybody bashing, I'll say it.

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I'll say it, tell them, joe um, but it was, it was just ridiculous, it was it was way too much money for a tournament round.

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Uh, you know, because we have you gotta throw the purse money in there and you gotta throw the credit card fees in there, you know, and it it ends up putting putting it over 200 for a round of golf, for a tournament, and you know, and I just, I just couldn't do it.

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So, uh, but like everywhere right now, prices are insane, man.

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Uh, coyote springs rates which you know it used to be.

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You know it used to be a good deal.

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Yeah, it's up now um, the local, the, the good great out at piute is super high right now.

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Um, and you know, desert pines is not gonna be around forever.

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That's another course that's going away and you know there's only the rest of the courses, yeah there's only three months left of bears best before it goes private, and so you know we're losing holes every month.

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It seems like more.

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It's going on and the golf courses right now are, and I mean it's a business so I get it, but they're all going shit.

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Let's just keep seeing how much we can get you know, we'll just keep jacking it up until people don't pay it.

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Rango hills is still there.

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Thanks, maddie void.

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Yeah, I think it would.

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I thought it would stop by now.

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You know like it's.

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It's.

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It's crazy how long this has lasted.

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Um, it's expensive.

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And when I tell people I'm playing golf, they like you know I play every weekend or I don't play every weekend anymore.

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But you know, like my, my sales know I play every weekend or I don't play every weekend anymore.

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But you know, like my, my sales manager at work is like, oh, I don't have the money to do that.

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And thankfully we, you know, have intertwined ourselves into the community and we, we can play for a little bit cheaper than people are paying, you know.

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So we get a little, we get a little discount here and there, not all the time, but when we do, you know it's appreciated.

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And uh, it's expensive.

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Man, it's just like my top always was 80 dollars, like you know, yeah, that was like stretching, you know?

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now, that's where you got to start yeah, exactly that's where you start jc vegas 11 on instagram so that was just in arizona and every course there was over 100 bucks and they're charging, and they're charging water too.

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They're charging people for water there now the thing about arizona is it's super like uh, time of year, specific, like if if you were there in summer it'd probably be 60 80 bucks because people don't like to play in the heat.

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So yeah, because people don't like to play in the heat.

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Yeah, but people don't like to play in the heat here either, and the prices are still jacked up.

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Well, we haven't seen the prices here this year yet, when it's super hot.

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But Arizona is dependent on the golf courses.

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Arizona has a lot more golf courses than us too, though I mean and they don't have that much, many more people.

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They used to have way more people than us, but we're catching.

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But arizona is a fair weather like destination, like all those people from northeast are coming down to phoenix and playing, so they're getting the high prices, but when summer is in full effect and it's 120 degrees, they're going to be up there playing.

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Uh, marion and yeah cricket club I mean there's still, there's still five, four and a half five million people in the phoenix valley, so it's not like it's only transient.

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Yeah, but I mean most of them aren't going to be sweating it out at 120 degrees, you know so it'll be cheaper in the summer.

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Cheaper in the summer than it is right now is what I'm saying.

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It's definitely cheaper in the summer in arizona than it is right now oh yeah, of course it's cheaper here too, but it's not.

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It's not like what it used to be miles, asked what we charged for the piute event for 36 holes it was like it was 350 right, 350 I think, because I got the I had the flyer over there it was $350, but that also got you some raffle tickets, a lot of amazing giveaways, a ton of shit that we were giving away Good walk coffee.

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The swag bag was over $300 value.

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As an out-of-towner, currently you cannot play two rounds at Paiute for less than $250.

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Maybe $500.

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Yeah, I think it's $240.

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I think it's $240 as an out-of-towner.

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Crazy Golf is full.

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It's full.

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I'm wondering what's it going to max out at?

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How much more is it going to go before?

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People are like, okay, Because it used to be, golf was an exclusive sport only for the rich and wealthy people.

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And then there was this big push include everybody, Make it inclusive.

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Everybody can play golf.

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It doesn't matter rich, poor, no clubs, jeans, Just come on and play golf.

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Now everybody is playing so much that there's one.

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There's no times that it's you know, there's one, there's no times.

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All these destination places.

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Robbie sent me a great tweet on X about somebody that was saying you know, the destination resorts are all going to these lotteries and it's impossible to get tea times.

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And you got to look two and a half years out to go to a place that you, that not, that's not inclusive, that's that's exclusive.

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You know you have to be lucky, you know it's.

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It's easier right now it seems to win the lottery, to go to the gut, to go to the masters, than it is to get a tee time at sand valley.

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It's just crazy yeah, I think.

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I think the main thing is golf has become cool.

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It's not like golf has become inclusive, golf has become cool.

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I mean, that's what we're looking at, am I?

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wrong.

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Golf is now cool.

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It's not the stuffy old man sport anymore.

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It's.

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Golf is now cool, yeah, but you look at the, the people that are going to these destination resorts, that get the times, that have the money to do it.

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It's not us, it's not joe average golfer, it's people that have money, like the bannon house.

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You know that's yeah that's, that's money uh getting to go to, uh you know, all these pristine prime destination places yeah, but it's cool to go to those places now.

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It never was cool before.

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Now it's cool to go to those places.

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It's cool to travel for golf.

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It's cool to play golf.

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That's the thing.

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Golf has become cool, yeah it's definitely.

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It's definitely in high demand and it's kind of at this point, it doesn't even matter if it's like a resort golf or public golf.

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Like you're good, you're not going to get a tee time anywhere no it's, it's, it's tough to get it abandoned.

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And I mean, let's face it, you can play bandon year round.

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But let's face it, the four months, you know that's the prime months, those are going to go out first.

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Same with sand valley.

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You know, like you're not, you get six months of play, maybe if you're lucky.

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And when you have such sick, sick resorts like that, with awesome golf courses and golf being in such demand as it is, you know they're gonna, they're gonna max out.

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They're like, yeah, we're be open for six months but we're going to make a year's worth of money because we know the product that we got and these people are going to pay it hand over fist because they know what's there at sand Valley.

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So you know if, if you have money and you're, you can have a group of guys and you can go, right now these people are just, you know they're selling out quick and it sucks because, you're right, it's not for the average Joe.

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But you know just, golf's just in high demand and, joe, I agree with you, golf is cool because now you see like literally everybody, everybody playing it Basketball players, baseball players, hockey players, celebrities, people you would never even think of.

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You know everybody's golfing.

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You know it's literally for all walks of you know they're everybody's golfing.

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You know it's literally for all walks of life now.

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So it's cool.

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You know it's riding a big wave.

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You just gotta jump.

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You gotta jump in when you get a time and go I was chatting with my wife, uh, about how landman sells out all their t-times in a day for the year, and she was like what, what are you talking about?

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And I said, yeah, that's, that's what's going on, that she goes, so she goes, so all their tea times for the entire year they sell in january and it's gone, say yep, and I.

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And that's happening all over the place.

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And and lottery says she was shocked, absolutely shocked.

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So I don't even know if, like, everybody is aware that that type of stuff is going on.

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I, you know, we're, we're kind of a weird group, cause, you know, we're golf lunatics, we're nuts, we, we like to travel and go to these places and do it.

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So it hits home for us.

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But I mean, how many people do you think if you ask at the range at National on a Tuesday afternoon, how many people do you think would know that there's a lottery system, get tee times for Bandon, or there's a six-hour window to get Landman tickets in January for August.

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That's the thing abandoned.

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Or there's, you know, a six-hour window to get landman tickets in january for august?

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that's the thing I think for us, like we're sickos, right, you know, and um it's.

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It's like we've I mean personally, right, like.

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So back in the day I was into like underground hip-hop and I never wanted to share the secrets.

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I mean, obviously I've gotten older and like I'll share my knowledge with anyone, but the average person doesn't know what's out there, right, like they don't understand architects or clubs or Don White or national customs or land man, right, they see sawgrass pebble, they see all these things right, and what sucks is like us that really love the game and respect it for what it is and have always understood that it's cool and it's cool because of x.

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We got all these people coming in that don't really understand what what it is, and I feel like that's where, like it's tough for me, like I'm always, I'm always gonna welcome someone in and spread my knowledge, right and and conversate with them, but like it's always hard when they don't understand what's actually out there.

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And if they're a true lover of the game, like I love that if they really understand what's happening.

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But, but I forget where I was going.

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But yeah, the average person on the range at Nationals is not going to understand what the potential of the game is and how deep they can go.

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You know what I mean.

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Yeah.

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Miles.

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They hear Landman on the range, they think you're talking about the TV show.

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Exactly, yeah, and I told people we're going.

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They're like, oh, I haven't watched that show yet, I want to you know, and it's just crazy miles.

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That landman is only open for two times for five months or so, including private events.

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Banded 365, yeah, and bannon also has, you know, five full courses, two short courses, and you know there's a lot to do there.

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So the demand that a lot of people out there yeah, I mean, can you imagine if Landman had four other courses there?

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so I mean, just a matter of time probably what I'm saying is like a lot of respect to the people that have come into the game since COVID, that have really dived in and understood what the game is, what it can be and where it can take you yeah, I just want them all to quit go go play pickleball.

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Yeah, I mean I would love.

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I would love a 25 twilight round.

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Uh, that's not happening anytime sooner anymore dude I would be all over that right now.

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I would love a non-lottery system at bandit you imagine 25 twilight round right now.

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that's, that's what people don't understand.

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That used to be a thing.

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Yeah, that used to be a thing.

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You go play the horse for 20 bucks after three or Revere was that, you know.

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19 after three I used to play Chimera every weekend for $25 at 1230.

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Yeah, every weekend Gosh.

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Yeah, you should probably find out like what those?

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Rates are now just call and find out hey, what's your twilight rate on?

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saturday what's that?

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I think it was 80, I think I looked earlier oh my god uh triple for chimera yeah, because I was, uh, I was kid free on saturday and I was like looking, I was like maybe I should just go, and I was looking, I was like, nope, wow, it was yeah jeremy, do some digging, see what you can find well, nowadays it's like you go to book a tea time for next weekend and the only thing you know, yeah exactly yeah, there's nothing there, or there's no twilight, it's just 2 50 pm.

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That's it.

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That's the same rate yeah it's crazy man, golf is cool how?

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how long do you think it's gonna last?

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How long do you think is miles of the recessions coming, which we'll see?

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But I mean, we're as crazy as golf is right now.

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I mean, we're seeing more indoor simulators in vegas, which I'm happy that that is taking place, because, ed, you know, there was none, five, I think five iron there was a place I was first right no, no, there was a place um over near, like allegiant, in the in over there.

00:20:17.586 --> 00:20:19.833
There was an indoor place there um that.

00:20:19.833 --> 00:20:37.596
I went um long time ago and and saw I can't remember what it's called um, but it didn't remember that, yeah, it didn't stay open for very long, um, and then I think that, that was pretty much it um five five.

00:20:37.637 --> 00:20:42.853
Iron was the first to like actually do it in vegas like yeah to to have a facility, you know.

00:20:42.893 --> 00:20:45.337
But uh, golf stop, you know, shout out, golf stop.

00:20:45.337 --> 00:20:48.990
Uh, places like that are popping up all over the place.

00:20:48.990 --> 00:21:02.627
But uh, what's wild too and Jeremy can attest to this because he chatted us about it in a text message the retail stores I mean.

00:21:02.627 --> 00:21:15.701
Basically now in town here we have Dick's, two Golf Galaxies, a couple of Dick's PGA Superstore, a couple of Dick'sicks and the Las Vegas Golf Superstore.

00:21:15.701 --> 00:21:20.635
For a town of you got a couple of dicks.

00:21:20.635 --> 00:21:22.531
We got a couple of dicks over here.

00:21:22.704 --> 00:21:23.769
Several dicks out here.

00:21:24.089 --> 00:21:24.973
Several dicks out here.

00:21:24.973 --> 00:21:26.711
It's Aloha Golf considered in there.

00:21:27.231 --> 00:21:34.473
Oh, yeah, yeah, yeah, they are more training facility but yeah, well, I think that's more fitting and custom.

00:21:34.755 --> 00:21:35.175
Lessons.

00:21:35.175 --> 00:21:45.530
I've never been in there so I'm not sure, but also the thing with affordable launch monitors too.

00:21:45.944 --> 00:21:47.230
That's a whole other thing too.

00:21:47.731 --> 00:21:55.553
Yeah, but the retail stores are trash right now.

00:21:55.553 --> 00:22:01.192
I mean you go in, they're empty, there's no employees.

00:22:01.192 --> 00:22:03.573
God forbid you have a question about anything.

00:22:03.573 --> 00:22:10.257
There's like the new releases that are on the rack.

00:22:10.257 --> 00:22:15.894
The shoe selection is horrible, the clothes clothes.

00:22:15.894 --> 00:22:20.413
I mean they have gutted so many racks of clothing now it's.

00:22:20.413 --> 00:22:25.868
It's crazy and you would think, with it booming, that the retail places would be booming as well.

00:22:25.868 --> 00:22:27.432
It's just it's not.

00:22:28.355 --> 00:22:35.116
I think the superstore the las vegas golf superstore, I think is the busiest Golf Galaxy total goes down.

00:22:35.116 --> 00:22:40.093
Pga Store is semi-busy but I think the area is a good area for it.

00:22:42.628 --> 00:22:46.769
Swing Point's a spot too, but that's appointment only now with Jason, it's not.

00:22:47.766 --> 00:22:48.588
Shut up Swing Point.

00:22:48.608 --> 00:22:49.613
Great spot yeah.

00:22:52.146 --> 00:22:53.605
But it's not a place you can just go hit.

00:22:54.307 --> 00:23:01.666
No, sorry, I mean yeah and it's just what jeremy's saying is like.

00:23:01.666 --> 00:23:14.474
It just goes to like the fact that you just order everything online nowadays too I mean brick and mortar itself is almost done, you know yeah that.

00:23:15.076 --> 00:23:33.132
But I'm just surprised, you know I'm, I, you would think, with nobody having any t times, the, the, the courses are full, the golf is blowing up, uh, and the, the retail spots, yeah, are, are terrible, yeah, exactly.

00:23:33.152 --> 00:23:37.827
Well, that's, that's another thing that goes down that's another thing with golf becoming cool.

00:23:37.827 --> 00:23:53.712
Like the cool brands are now online brands, like whether, if you think sunday swagger is cool or you think sugar loaf social club is cool, like or quiet golf is cool, you're not going to find that stuff in the stores anymore you're ordering that stuff online.

00:23:53.772 --> 00:24:14.141
Like, if, if, if you start playing golf and you think nike is the cool golf brand like when I started, that's what I thought, like I bought everything nike and then if you continue playing and you get really deep into the culture, you'll find these other brands and they're not available in these stores.

00:24:14.141 --> 00:24:35.493
And maybe the stores need to realize, like they need to bring some of this stuff in, like hitting greens, like bring some hitting greens in there, that's just dope, you know what I mean and like, and maybe that line message coming there maybe that, maybe that's what's happening with the brick and mortars, because people are leaving the typical brands to.

00:24:35.974 --> 00:25:01.607
I mean, think of I I'm not going to say tacoma is the greatest golf club brand in the world, but you're not going to find that in any golf shop and that's um fluent in the culture via youtube and social media or like makino or makino whatever it is like the cool stuff is if you can't find it and it's not easily accessible.

00:25:01.607 --> 00:25:07.685
So maybe that's why there's ghost towns happening well at the las vegas golf superstore.

00:25:07.705 --> 00:25:11.972
They have a lot of clothing and a lot of it is very expensive.

00:25:11.972 --> 00:25:16.319
You know the the jl lindbergh stuff is crazy expensive.

00:25:16.319 --> 00:25:20.272
The win it all cost line is insanely expensive.

00:25:20.272 --> 00:25:22.135
Municipal golf is very expensive.

00:25:22.758 --> 00:25:32.489
There's a and you know they have a lot of that in there, so I mean yeah, I was going to touch on that too, just the retail price for some of these polo companies now it's ridiculous.

00:25:32.489 --> 00:25:46.487
Yeah, it's ridiculous, you're paying 75 to 100 for polo shirt when you can fucking go on, you know, on instagram and go to like bird gang and get like two for three special or three for one special, whatever the hell it is, you know, for the same price.

00:25:46.487 --> 00:25:48.731
You know, it's just did.

00:25:48.791 --> 00:25:58.885
I'm a tj, max being right now, max being right now.

00:25:58.885 --> 00:26:00.068
So I mean, it's just so much easier to pick.

00:26:00.068 --> 00:26:01.211
You can get a peter millar polo for 30 bucks.

00:26:01.211 --> 00:26:03.999
You know, that's 140 on the price tag.

00:26:04.019 --> 00:26:04.400
Yeah, yeah, yeah.

00:26:04.400 --> 00:26:05.965
Ag says they, they all come from china.

00:26:05.965 --> 00:26:06.508
Yeah, they're.

00:26:06.508 --> 00:26:11.605
I mean, they're basically all the same and, um, I'm a clearance rack superstar.

00:26:11.605 --> 00:26:13.109
Straight to the clearance rack.

00:26:13.109 --> 00:26:14.996
Yep, yep, we're not.

00:26:14.996 --> 00:26:16.490
We're not in a fashion show.

00:26:16.490 --> 00:26:18.211
We don't need to be current on.

00:26:18.211 --> 00:26:28.576
You know what's happening in golf, but we would like to, but I'm not paying these prices and I know that they don't cost that much for them to make.

00:26:28.576 --> 00:26:30.311
They're making buku bucks right now.

00:26:30.311 --> 00:26:31.631
Buku bucks.

00:26:33.583 --> 00:26:42.836
You can you can find some good deals on ebay still man a lot of people over, so brand new shirts for nothing hey, rob, update your, your, your photo.

00:26:42.856 --> 00:26:51.558
Man, come on, you can do better than an r uh black mystery box 199 over 500 worth of apparel yeah, so you can do.

00:26:51.659 --> 00:26:52.928
You can find deals like that.

00:26:52.928 --> 00:26:58.711
If you go to to a Black Clover retail store, you're going to get $500 for a fucking shirt and a hoodie.

00:26:59.192 --> 00:27:01.958
Yep, beds is chiming in, jumped in late.

00:27:01.958 --> 00:27:04.333
I'm here to answer these cost issues.

00:27:04.333 --> 00:27:09.728
All right, anybody's got any Travis Matthew questions and Beds.

00:27:09.728 --> 00:27:10.770
I'm still rocking the shoes.

00:27:10.770 --> 00:27:19.827
They are amazing, so wear them every day, every day and anybody that thinks golf is too expensive.

00:27:19.867 --> 00:27:21.551
Like there's ways, ways around it.

00:27:21.551 --> 00:27:32.459
Like there's companies that do deals all the time and, uh, you just get smarter as you go yep, gotta hop on those deals.

00:27:39.484 --> 00:27:41.067
Yep, gotta hop on those deals.

00:27:41.067 --> 00:27:42.330
Deals are to be had, but but I think that's uh.

00:27:42.351 --> 00:28:10.132
You know, the online marketplace is a great way to find brands that aren't known, that may not have a huge following, that are offering good products for, you know, a cheaper price I also think that's one of those things where that's come um in the past few years from covid is there's brands that have created in niches where you can like you're more, you can relate more to brands.

00:28:10.132 --> 00:28:25.239
Now it's not TaylorMade, nike, travis, matthew Jay Lindenberg, it's companies creating a culture where you relate to more in the aspect of their journey.

00:28:25.239 --> 00:28:33.679
I feel more connected to certain brands nowadays after the boom.

00:28:34.505 --> 00:28:37.172
Do you think those brands are gonna last though?

00:28:38.174 --> 00:28:48.228
it depends on if the the people that are connected to it last in the game, like you know, like it, it just depends.

00:28:48.228 --> 00:28:50.990
It depends what happens, like what.

00:28:50.990 --> 00:28:51.530
What was that?

00:28:51.530 --> 00:28:53.492
One brand Shit.

00:28:53.492 --> 00:28:56.035
I got it right here.

00:28:56.035 --> 00:28:56.796
What was it?

00:28:56.796 --> 00:28:58.778
Euphoria, euphoria.

00:28:59.759 --> 00:29:01.800
Yeah, it was Euphoria, yeah, Euphoria.

00:29:01.800 --> 00:29:02.642
Remember this brand.

00:29:03.001 --> 00:29:03.201
Yeah.

00:29:04.326 --> 00:29:07.933
I haven't seen them post shit and I was like real connected to that brand.

00:29:09.224 --> 00:29:10.192
You can tell by the text on it.

00:29:10.192 --> 00:29:12.729
Well, this is too small.

00:29:15.508 --> 00:29:17.054
No, this one was too small for me.

00:29:17.846 --> 00:29:22.352
If anybody wants this, maybe we can give it away as a Chase the Live Podcast giveaway.

00:29:22.352 --> 00:29:25.215
Hey, Jeremy, check their IG See if they're still around.

00:29:26.260 --> 00:29:27.969
Yeah, and I got a code for them.

00:29:27.969 --> 00:29:32.169
Remember we were ordering a lot of shit.

00:29:32.169 --> 00:29:34.912
I love their brand, but I haven't seen them post in a long time.

00:29:36.146 --> 00:29:36.930
It's got something here.

00:29:36.930 --> 00:29:41.411
It's the sourcing of materials that have driven costs Since COVID freight.

00:29:41.411 --> 00:29:45.211
Extra costs were eaten by the company, but now they have to pass those along to the consumer.

00:29:46.746 --> 00:29:47.487
Rising costs.

00:29:47.968 --> 00:29:54.134
Yeah, tariffs, these off brands and bougie ones will last.

00:29:54.134 --> 00:29:58.113
The amount of people that buy the expensive stuff solely for the status is crazy Okay.

00:29:58.314 --> 00:30:05.574
Miles said don't ever wear this shirt but it looks like the Tom Selleck Magnum PR.

00:30:05.614 --> 00:30:09.742
I was going to say no so they do, they call this.

00:30:10.145 --> 00:30:13.436
They call this the Spicoli shirt, jeff Spicoli.

00:30:14.226 --> 00:30:15.029
That's why you got it.

00:30:15.029 --> 00:30:18.874
No, you need to shave everything.

00:30:19.205 --> 00:30:20.310
Shout out Jeff Spicoli.

00:30:21.085 --> 00:30:24.553
Get a Detroit Tigers hat and wear that to the golf course Yep.

00:30:24.553 --> 00:30:26.076
A big old, thick broom.

00:30:26.125 --> 00:30:26.967
It doesn't fit me.

00:30:26.967 --> 00:30:28.089
I've never worn it.

00:30:28.089 --> 00:30:30.676
It's like a medium, not no medium.

00:30:31.746 --> 00:30:32.851
Just squeeze in there, bro.

00:30:33.905 --> 00:30:47.140
You can just do it for the gram man muscles do it for the gram yeah, but that's I mean there's there's been a lot of brands that have come and gone, I mean, and there's brands that have done it right and um, I think it's a niche.

00:30:47.140 --> 00:30:50.628
I mean, I think there's a lot of niche stuff going on.

00:30:50.628 --> 00:31:07.409
There's there's the brands for the guys that take fireball shots every hole and there's the brands for the guys that um are on a hunt for um seth rayner, hidden gems, you know oh what brand is that like?

00:31:07.429 --> 00:31:20.191
I mean, I would say sugar loaf, but whatever like there's, there's brands that fit your identity in golf now and it's like everybody's been put into a microcosm.

00:31:20.191 --> 00:31:52.688
So and certain brands will last, and I think I think the brands like sugar loaf, who are the guys that are on hunts for rainer courses, those will last because they're going to be delveved deep into the culture of the game, and the guys that are for a brand that takes fireball shots every hole, they might find a fantasy football league that they, you know, they might create a new league during the summer and they might disappear.

00:31:53.450 --> 00:31:56.517
So is there initials bb by chance?

00:31:58.529 --> 00:32:08.213
uh, I don't, I'm just speaking like metaphorically, so I don't know okay uh, beds, when every buyer says a five to five to ten dollar increase on a polo will stop sales.

00:32:08.213 --> 00:32:09.986
I asked what their rate was five years ago.

00:32:09.986 --> 00:32:14.873
That's 10 to 15 increase goes a long way with the end customer when it comes to retail.

00:32:14.873 --> 00:32:18.478
Uh, do you guys think that's good for golf?

00:32:18.478 --> 00:32:18.698
What?

00:32:18.698 --> 00:32:20.441
What do we think what is good for golf?

00:32:20.441 --> 00:32:23.310
Because we were.

00:32:23.310 --> 00:32:28.192
We were yapping there for a little while I think golf is good for golf for people that love golf.

00:32:28.353 --> 00:32:29.056
I mean really it's.

00:32:29.056 --> 00:32:33.949
There's just a lot more choices now for everything there's so many golf brand, golf club brands.

00:32:33.970 --> 00:32:47.026
There's more clothing brands, everything and everything there's way more options now and I'm wondering if that's one of the reasons why the retail is just taking a hard hit on that, because they don't know what they can bring in.

00:32:47.026 --> 00:32:52.567
Like, do do we reach out to this company and bring them in and they find out, oh, they're a small company, they can't do that.

00:32:52.567 --> 00:32:55.776
Okay, well, let's take a hit on this person, we bring them in and they find out, oh, they're a small company, they can't do that.

00:32:55.776 --> 00:33:05.940
Okay, well, let's take a hit on this person, we bring them in and I mean it's, it's, I'm sure there's a lot of risk reward going on for it for a not established entity in the space well, that's what's interesting, right?

00:33:06.045 --> 00:33:12.392
that's why jc penny has died and macy's has died and dillard's has died, don't go to the mall.

00:33:12.392 --> 00:33:23.152
Exactly Because there's brands that communicate directly to their consumer and they don't have to go to the store anymore, and that's what's happening to golf currently.

00:33:25.126 --> 00:33:28.576
Do you think it's good for golf, the brands reaching out to different types of players?

00:33:28.576 --> 00:33:31.267
Yeah, I think.

00:33:31.267 --> 00:33:47.457
If I mean, if you find something that connects with you and you, you know, want to represent that on the golf course, absolutely there's nothing wrong with that, I mean ricky was wearing camo for god's sakes yeah variety.

00:33:47.737 --> 00:33:49.299
Variety is the spice of life.

00:33:49.299 --> 00:34:03.787
So, yeah, you know, yeah, especially if you are one of these small companies trying to break through and you happen to have one of your shirts like just happens to go viral in a bryson the shambo video, you know something like that he wears a shirt, then everybody goes where the hell, what kind of shirt is that?

00:34:03.787 --> 00:34:07.656
And then the next thing, you know three and a half million followers of bryson's.

00:34:07.656 --> 00:34:10.469
Now you got 150 extra thousand followers.

00:34:10.469 --> 00:34:12.070
Looking at your shit, we're like what is this?

00:34:12.110 --> 00:34:32.177
you know, like have you seen that happen lately um I'm trying to think the last time something was crazy I'm not necessarily looking for anything like that, but yeah, I mean, I think the last time something actually kind of went a little nuts, that I can recall doing something big like that, was, uh, when trap golf came in.

00:34:32.177 --> 00:34:38.751
Um, you know, you saw a couple, uh you saw a couple like wayno drano, a couple guys on tour wearing trap golf stuff.

00:34:38.751 --> 00:34:43.768
Next thing, you know, you know roger steel hits it big and he's got trap golf.

00:34:43.768 --> 00:34:47.898
You know, represented representation and it took off.

00:34:47.898 --> 00:34:50.989
I mean I think it's quieted down a little bit now trap golf has.

00:34:50.989 --> 00:35:02.304
But I mean, I I think it literally boomed that brand and it also indirectly boomed roger steel too yeah you know, golf has a weird way of doing that.

00:35:02.324 --> 00:35:07.556
You think of anything I mean I was gonna say tiger's brand, but I haven't really seen a lot of his stuff.

00:35:07.556 --> 00:35:09.108
I mean, steven has.

00:35:09.108 --> 00:35:12.536
I think those are the first shoes I ever saw of the sunday red.

00:35:12.536 --> 00:35:23.246
I don't, I haven't really seen a lot of his, but yeah, trap golf I don't know the last, I don't pay attention I just buy travis matthew, that's all I'll say.

00:35:23.246 --> 00:35:24.748
The, the okay.

00:35:24.768 --> 00:35:29.838
So like I mean, we know how I feel about, we know how I feel about malbon.

00:35:29.838 --> 00:35:32.150
I think it's too expensive, right malbon's um?

00:35:32.150 --> 00:35:32.530
I do one.

00:35:32.530 --> 00:35:35.255
I do love Malbon, I love what they're doing.

00:35:35.275 --> 00:35:36.278
I love some of their looks.

00:35:36.278 --> 00:35:39.675
They have some really unique good looks.

00:35:40.326 --> 00:35:52.657
It's very expensive for what it is and knowing what clothes cost to curate and create, that's where I have a hard time getting into it.

00:35:52.657 --> 00:35:58.538
But the Jason Day move that they had is genius right.

00:35:58.538 --> 00:36:08.956
So like the tape over the malabon, where you could still see the malabon under like pga tour had to be in on that because, like, that's genius, right?

00:36:08.956 --> 00:36:13.730
Like you, you can't wear this because you have to put tape over it, but you can still see malabbon under it.

00:36:14.371 --> 00:36:29.688
That's marketing genius, if that was I'm surprised they haven't come out with the malbon tape shirt yet you know, but the the thing where I think malbon goes wrong is there is a release every single week.

00:36:29.688 --> 00:36:35.340
If you know the story of supreme, there is limited stuff.

00:36:35.340 --> 00:36:39.570
They do drop every whatever few weeks, whatever I mean.

00:36:39.570 --> 00:36:49.338
Actually supreme does do every week, but minimal styles, and I think if malbon could just go like once a month drops, it'd be bigger.

00:36:49.338 --> 00:36:53.371
I mean, they're massive right now, but it's like oh oh, another drop.

00:36:53.592 --> 00:36:54.273
Oh, another drop.

00:36:54.574 --> 00:37:13.070
They're killing it on the LPGA right now too, and if you listen to Steven Malbon, he is targeted towards Korea because it's different styles over there and those players get paid for their spots more in their clothing deals and their sponsorship deals.

00:37:14.128 --> 00:37:15.574
Than what they make on tour.

00:37:15.614 --> 00:37:19.226
Yeah yeah, it's crazy.

00:37:20.489 --> 00:37:20.610
Uh.

00:37:20.610 --> 00:37:24.740
Luke judge said I'm not entirely sure I would use pga, tour and genius in the same sentence.

00:37:28.467 --> 00:37:42.233
No, I mean I'm saying if, if that was the plan, malbon would have curated that and that would have been genius yeah, oh, I I'm sure they knew 100, that they weren't allowed to wear that 100.

00:37:42.253 --> 00:37:48.391
They knew 100 they knew, and 100 they knew that they were going to get told absolutely slow horses.

00:37:48.791 --> 00:37:54.210
If they're slow horses, they would have known that the tape is somewhat see-through on the pga tour.

00:37:54.210 --> 00:37:58.085
I mean, if they, if they were that deep into it, am I 100?

00:37:58.085 --> 00:38:05.123
Slow horses, 100% Slow horses, they would have 100%, I mean that's genius, both AG said.

00:38:05.163 --> 00:38:09.447
pretty sure swag just gains a bit of business because of Taylor Montgomery and his bright neon golf bag.

00:38:10.130 --> 00:38:10.369
Yeah.

00:38:11.840 --> 00:38:13.065
They're doing okay though.

00:38:13.927 --> 00:38:14.108
Yeah.

00:38:16.260 --> 00:38:18.809
Matt is about to be my next profile pick for Insta.

00:38:26.061 --> 00:38:28.465
Oh, what are you talking about?

00:38:28.585 --> 00:38:32.072
I don't know what that means, eric, are we on facebook again?

00:38:32.072 --> 00:38:34.778
No no, no more facebook okay, no more facebook.

00:38:34.798 --> 00:38:36.001
No, it's funny, I mean, it's a.

00:38:36.001 --> 00:38:47.891
This is a good discussion, because we're all we're all very different in what we like in golf clothing and things like that what we consider cool and what we think fits our aesthetic.

00:38:49.663 --> 00:38:51.789
I sent Cousin Club a message.

00:38:51.789 --> 00:38:54.088
I go, I feel attacked on his G4 post.

00:38:57.260 --> 00:38:59.969
Yeah, I will never wear G4 shoes ever again.

00:38:59.969 --> 00:39:00.148
Why?

00:39:06.121 --> 00:39:06.742
Because I don't like them.

00:39:06.742 --> 00:39:10.713
Okay, joe's got true in his heart, that's it shout out true linkswear.

00:39:11.193 --> 00:39:17.811
I mean not saying I won't wear another golf shoe, I'm just, I don't like g4s and that's.

00:39:17.811 --> 00:39:19.416

316: The Rise of Cool Golf

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