Transcript
WEBVTT
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What is up everybody?
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Thank you so much for tuning into this episode of the Chasing Daylight podcast.
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We've got a great show for you tonight.
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Thank you to everybody that's tuning in on YouTube.
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You really do appreciate it.
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You're going to enjoy this one a lot.
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Roars is back on the show and we've got some, some great stuff to talk about, so we're going to just hop right into it.
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Roars brother, welcome back.
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How you doing.
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I'm great Thanks for having me.
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No problem.
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So you've had kind of a little bit of change of lifestyle since the last time you were on the show.
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You are no longer in Georgia, you're no longer in North Florida, you're no longer in West Florida.
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Now you're down in Miami.
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And why didn't you let everybody know exactly what's going on?
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Well, you're not in Miami right now We'll get to that in a minute but let everybody know what's going on in Miami and what you're up to.
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Well it's.
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I would say it might be the best kept secret in the golf world.
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I recently took a position as the director of club fitting and customization at Shell Bay, which nobody's really ever heard of.
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They seem kind of hard to Google, but now stuff's starting to pop up on it.
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It's just a phenomenal golf club.
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You know it's, it's luxury, it's elite, it's the true tour experience.
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I mean, they're doing stuff that's nicer than what happens on tour and I've worked on tour so I could say that it's, it's unreal, it's.
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It's all I call my dad.
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Sometimes I'm like it's, this just isn't real life.
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So tell everybody about the club and what.
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What is making this, you know, a very unique facility.
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Yeah, so it.
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There was an existing golf course there.
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It was called the diplomat.
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A lot of folks have heard of that there in Howlandale Beach.
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It was purchased and they tore out the 6400 yard course that was there before.
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Greg Norman designed a phenomenal 7200 yard course, also put in a part three course and then tour caliber practice facilities.
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You know you get to hit whatever balls you want to hit on the range.
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You know titleist Callaway Taylor made tricks on Bridgestone.
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You know premium balls, the greens on the driving range, or USDA greens.
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So you're hitting the ball to a pin and it's bouncing and spinning like it does out in the course.
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And then we've got what we call the base, which is my facility, essentially full restaurant, bar or kitchen and bar.
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And then we got covered bays, kind of like, you know, top golf or something like that, if you want to watch the game and hit some balls in the shade.
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And then we've got a my fitting bay.
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We've got a teaching bay, 750 square foot indoor putting facility.
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And then what might excite me as much as everything else is I got a build shop in there too.
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So I've always loved my jobs as a fitter.
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I've loved my jobs as a club builder, but now I get to do both and you know so I'm fired up about that.
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Nice, yeah, it's, it's cool stuff.
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So the new courses, they, they ripped it up and Norman just gutted it and redid the course, or like, how drastic is it from the old one?
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It's.
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There's some of the same directions on holes, but I mean, it's completely different.
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You know, when I was trying to find a place to stay, I was trying to find somewhere nearby and some of them had, you know, a balcony or something and overlooked the course.
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And I was looking at it actually just the other night, I was kind of looking out of curiosity and it's like there's not a lake there anymore, there's not a pond right there.
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That's where my building is, you know.
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So it's, it's.
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It's obviously way different.
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So the shark just came in and just bit that shit up and just rebuilt it.
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Yeah Scratch, yeah Cool.
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Yep, so is it done?
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Is it still some of under construction?
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I know there's a lot of like residential stuff around it too, right?
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Yep, yep.
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So you know there's, there's condos and a few high rises nearby and then we're, we're also building a big condo building, you know, on property.
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I think that's year two, year three before that'll be up and up and done.
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Yeah, I mean, the existing clubhouse is awesome and you know they're going to get it, you know, first year.
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That's it.
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That's.
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The other cool thing about my facility is that it'll be the only food and beverage on property the first year.
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So I'll have a captive audience to kind of nudge towards my fit and bay or hey, let's put a new shaft or try a new grip or something.
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So that's going to be a lot of fun too.
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Get a dog and get a new shaft.
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Yeah, yeah.
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Hey, while you're waiting for your cordon bleu, can you come over here and let's get you fit?
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Yeah.
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Would you like great Poupon sir.
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With an extra wrap.
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So you've been.
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You've been teasing me with some photos of the, of the course, of the practice area of your facility.
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Wow, I mean it is, it's impressive, it's impressive.
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And so this it's it's going to be a private club and it's it's kind of for the elite, right, this isn't, this isn't a.
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You know, if you got some money, go ahead and come join.
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There's there's kind of a high profile clientele here, right.
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Yeah, I mean it's, it's a list of A list, invitation only.
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You know, I mean it's you've got some tour guys, you've got some Hollywood people, you've got some other professional athletes and then just kind of the who's who of every industry you can think of, whether it's real estate, you know, financial it's, yeah, it's, it's exclusive.
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Wow, I think I think the main question that I know Dan it's pondering in Dan's head and probably my head too, Is there a golf trip potential where we can get on out there?
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Um, we'd have, we'd have to figure something out, you know, uh, some, but it's doable.
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Correct Some of the, some of the people potentially some of the people they've told no to you.
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You probably wouldn't even ask if I told you who they've told no to, so but yeah, we'll, we'll figure something out.
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I'll sign you all up as vendors and come out to bend me, yeah.
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I'm just I'm just wondering, I'm just curious if it's doable.
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If there's a potential for a doable situation, it's doable.
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Okay, that's that's all we need.
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It may have to be at midnight.
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I'm down to plan Do they have lights, then I'm down.
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Wait for a full moon.
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So your job, which you're doing as the director of fitting and customization, um, it's kind of it's kind of crazy because when, when you were approached for this, um, you weren't really sure if it was real.
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Like I remember the couple of conversations we had, you're like there's no way that they're they're trying to do this, um, but they are doing it and it's it's kind of crazy.
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So, so kind of explain to everybody what is actually going on, that you're doing.
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That's so unique for this, you know, really elite class of of, uh, members.
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Well, and it's one of the things that really attracted me to the opportunity the most is that I hadn't heard of this being done anywhere else.
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Um, the business model is kind of is well and kind of it really is given golf enthusiasts the full tour experience and I know you know just from explaining the course and the part three and the practice facilities and all that is is definitely tour level.
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But they, you know we take it all, take it a step further that you've got your coach, you've got your teacher, you've got your fitter, you've got your builder, uh, your trainer.
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You know physical trainer, physical therapist, sports psychologist.
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You know you've got a team at Shelby that's going to work with you to achieve your golf goals and you know so these are members, have the means of.
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You know they're getting ready for member guests or going to somebody else's member guests, that they can fly down and and work with their team.
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Um, and you know there's clubs that have fitters and have builders and have, you know, somebody in the gym doing classes and stuff like that, but they're not really a team.
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You know where we're sharing notes, we're collaborating.
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Um, you know someone comes into my Bay and I could, I could fix it with the club.
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But you know, it might be better for them to go work with Michael or work with David and, uh, tighten up that swing, get repeated a little better, and then then come back and see me, you know.
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And.
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And then two, when I'm you know, when I'm fitting, I can look at the notes and see what he's working on, what so and so is working on with David, and and see, okay, um, I probably shouldn't fit him into this because in the next couple of weeks he's not going to be that steep or he's not going to be that out to end, you know, so it's uh, it's like, it's like a cheers kind of thing, like everybody knows your name, everybody knows what's going on with you.
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Like you have a.
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You probably have like a CRM, like a, a customer resource management, like software where you can, you can dive into and understand where he's been in the property and understand what's going on with him.
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That's that's cool.
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I mean that's what, like the company I work for, we kind of do that we take notes on clients and and we can see where they've been, where they're going in the future and understand what their hot points are.
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I mean, that's that's kind of revolutionary to if there's a network for that, to where you can like dive that deep to see where they I mean even where they played in the past six months like that could be like a future of golf.
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Like did they play in Valhalla and they shot a 90?
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Like how does that course ranking compete to where they're playing next week?
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Or there's so much data that you can just farm from that situation and with with that many points of contact, that's that's pretty remarkable.
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Yeah, yeah.
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Yeah, one of the things that I was impressed with was Roars was provided with a list of specs for the members and so he can order and build an exact replica set of what they have in New York and or what they have in California.
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So when they come to Shelby and grab their bags, they're playing the exact same setup that they have at the right place.
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They don't have to bring their clubs Right.
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Yeah, definitely not Elite.
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And that's one of the cool things, you know, you can ship your clubs down, you can.
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I can order you a set, or you can use a set of premium and I mean premium demos, a rental set, you know and get a fitting on the first day.
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So it's, Everything's dialed in.
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Yeah, yeah.
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So the clubs not, they're not tied to like one brand.
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Like like most clubs, they kind of have their title list account or their Callaway account.
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This one, you've got full range of anything, absolutely.
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Yep, and then and then, wow, you know, several of the manufacturers have taught reached out to me about getting on a staff position and and like I mean, I refuse.
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You know I don't want to be come across as bias to our members and and I'm not, you know, I mean.
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My ultimate goal, as anybody at Shell Bay's goal, is that you play the best golf you can, and it might be 14 different brands in your bag, you know.
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Yeah, so crazy that hasn't been done before.
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I mean, yeah, maybe at a smaller level, but I mean having everything in in one place where an amateur can go and feel like a tour pro and get all the you know, the attention that those guys get.
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That's, I mean, that's kind of a game changer for someone.
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That's, you know, not out there playing for money like the tour players are right you get that kind of experience yeah.
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Yeah, you know the, the places like PGA Superstore and Golf Galaxy, they tout tour level experience.
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But this is next level.
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I mean this is just absolutely.
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I mean the the greens on the practice range are real greens.
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That's what you were saying earlier.
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That's, that's insane.
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You know, we all know here you hit into a practice green at any of the ranges here.
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It's either dirt, ashwit turf or has been out there so long in the sun that when you hit it the thing falls apart.
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Yeah, they have a moda in three weeks.
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Yeah, or there's a monster truck on it yeah.
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And then there's a situation where you can pick your own ball that you play.
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You can hit that on the range.
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That's I mean that's that'd be incredible if that was done anywhere.
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And I don't know if many, I don't even know if anywhere that does that.
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So yeah, that's pretty, pretty amazing.
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I know one course in Utah that when you went there you can choose the balls you want to hit on the range, but it was like three.
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It's like Callaway title list and it's Strix on range ball.
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Callaway range ball.
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What ball are you playing in?
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real life.
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Are you guys going to have any super softs out there or no, I think, because there's probably people that need to play super softs.
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Oh, yeah, yeah.
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I don't think, I don't think we've got super softs or pinnacles, you know, in the, in the range bags, but I got every.
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I got every ball you need for a ball fitting.
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So but you know, if someone comes in and says I need some pinnacles, somebody's running to the store.
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There you go.
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There's a Walmart down the street probably.
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Drone delivery.
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Is there going to be drone?
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deliveries for food, or they just have like a like a cart, like a food delivery person on a cart.
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Yeah, it's probably tunnels.
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It'll be.
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They actually are tunnels In the middle of the fairway.
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Little manhole.
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Yeah, here's your burger, sir.
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Well, I mean they, we've got a they call it a comfort station and I was expecting, like you know, two bathrooms in a ice machine and water fountain.
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And the first time I rode to the north side of the course and I was like the freaking restaurant out here.
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You know we're going to have a backlog on the par three, number three.
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You know folks that go sit down and have a cold cocktail.
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Yeah, order a burger.
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How many?
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How many comfort stations are there?
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I think three, but only one that's.
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We got the one at the at the bays.
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You know they're on the driving range, but then there's one by three and eight.
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It's kind of right beside those two t boxes.
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That's.
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That's Mac daddy.
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You know, I've seen videos of the summit conversations and it's like I could spend an hour in there.
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Yeah, they're insane Like a snack, but you got to, you got to have those places for when the the the weather comes through.
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Yeah, those rain, that's true, florida, florida, you're going to get that.
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Yeah, you're going to get that in Florida, for sure.
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Yep, you can almost set your watch by it.
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Just don't play it.
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Two o'clock, yeah, it's coming between two and four for sure, no doubt yeah.
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So what?
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What else is, what else is going on there that you can tell us about that?
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Will you know, maybe some price of people or you know anything?
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What you got.
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Goodness kind of put me on the spot.
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I don't know.
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I'm just most excited about every day being demo day, you know, and all the reps all the reps come through and they're like we had set up a demo day and it's like why you're giving me everything you have In no tea times caddy program.
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We were able to procure some of the most reputable caddies from some of the most reputable clubs around the world and then you know this just no need for tea times, there's not going to be.
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You know long lines and at the first tee, or it's just like if you, if you, if I had thought up my dream club.
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I mean everything.
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Everything's a notch above that and I feel like even even for our members are going to have the wild factor.
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You know it's unreal.
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You know I don't know where I go from here.
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You know I guess it's going to have to be retirement.
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Retire yeah.
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You're going to be like the Willy Wonka of golf, golf, fitting Bay and club building.
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Yeah, welcome to my, welcome to the chocolate factory, that's right.
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Welcome to the factory.
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Let me see your tickets.
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That's incredible, man.
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I mean anything after this guy is going to be a lead down, yeah, so, oh, yeah, make sure you hang on to this one for a while at least until we get there.
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That's right.
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Sounds like I'm going to have to stay at least six, seven, eight, ten more years because Drake wants to come.
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He wants to catty in the summers and and work with me, and he's even said he might go to university Miami so he can live with me and work at Shelby.
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So Pretty cool, that would be awesome.
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Keep the.
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I always thought you were talking about.
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Drake the rapper.
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Oh no, drake is going to come down the men.
00:18:41.596 --> 00:18:46.335
The college thing was like that kind of threw me off a little bit that makes sense to school.
00:18:46.635 --> 00:18:47.698
Yeah, canadian.
00:18:48.740 --> 00:18:50.473
No, my name is a Cal it out there.
00:18:50.473 --> 00:18:54.999
Dj Calot territory down there yeah.
00:18:54.999 --> 00:18:56.776
Oh, oh, oh.
00:18:58.153 --> 00:18:59.296
Can, you can win.
00:18:59.296 --> 00:19:06.038
When you see him, can you just say hey, when you're golfing you can give a shot.
00:19:06.097 --> 00:19:07.121
Chasing daylight podcast.
00:19:07.349 --> 00:19:11.349
Let's go golfing because you're already golfing Right.
00:19:11.349 --> 00:19:13.535
Let's go golfing when you're golfing.
00:19:17.011 --> 00:19:18.474
So when is the opening day.
00:19:18.474 --> 00:19:20.921
When is it officially your first day?
00:19:22.553 --> 00:19:24.618
So we're doing a founders event October 1st.
00:19:24.618 --> 00:19:32.954
So we've got Our 12 founders that took the risk of Of this taking off.
00:19:32.954 --> 00:19:36.076
There's no more risk now.
00:19:36.076 --> 00:19:49.143
I mean it's clear that this is a Mecca in the golf industry happening, yeah, and then October 2nd when it opens, opens, so it's coming up, coming up quick.
00:19:49.143 --> 00:19:59.807
You know, I'm in Michigan for a week and go into Chicago for a few days and I almost canceled this trip because I Want to make sure everything's ready to rock and roll.
00:19:59.807 --> 00:20:11.979
But you know, our team is there around the clock and I mean, the other day we had 172 contractors on the property and that didn't really, that didn't count the golf course really.
00:20:11.979 --> 00:20:16.217
So it's wild, it's dialing in.
00:20:16.651 --> 00:20:25.000
Yeah, you sent me a picture of the indoor putting Green, which, wow, and you're going to have.